DataDrivenMarketing

Role of artificial intelligence in Digital Marketing

October 26, 2024 by janvi kaushik

Role of artificial intelligence in digital marketing uses effective marketing tactics are essential for organizations to stay competitive in the fast-paced digital environment of today. AI has emerged in the last few years as a disruptive force in a number of industries. This also applies to digital marketing. The potential of AI to analyze large … Read more

ROLE OF DATA IN DIGITAL MARKETING

September 17, 2024July 27, 2024 by akansha mishra

In the field of digital marketing, data is essential since it facilitates strategic decision-making and provides meaningful outcomes. This essay will discuss the importance of data-driven marketing and how it has transformed the way companies interact with their target market. Types of Data in Digital Marketing The basis of data-driven marketing is first-party data. It … Read more